
STRATEGY
Strategic Plan
STRATEGY begins with an Immersion with you to determine your vision, focus and your landscape, and create a plan to deliver on your needs and aspirations. We discuss programming, fresh ideas, operations, and ask all the hard questions that provide a very clear map for the project to unfold from before we jump into design.
DELIVERABLES
• Landscape Research (as necessary)
• Programming Brief
• Creative Brief


PRE-CONCEPT
Getting Started
CONCEPT phase sets the tone of a new project. Our team creates the story of space and sources core mood imagery that will drive the look and feel of the project. This phase also includes floor plans exploration and volume studies.
DELIVERABLES
• Mood Boards (look and feel exploration for both architecture and/or graphics)
• Floor Plan Directions
• Volume/Space Studies
• Material Exploration
CONCEPT DESIGN
Your Vision to Life
CONCEPTUAL DESIGN phase begins with an immersion with you to understand your vision and create a plan to deliver on your needs and aspirations. We discuss programming, fresh ideas, operations, and ask all the hard questions that provide a clear direction to design from as the project unfolds. Our team creates the story of space and sources core mood imagery that will drive the look and feel of the project. This phase also includes floor plans exploration and basic volumetric study.
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SCHEMATIC DESIGN
Concept to Life
SCHEMATIC DESIGN takes the look and feel and planning from the concept and extrapolates it into further spatial and material form. The floor plan is further layered with material extents, furnishings, and mill-work while rendered elevations, reflected ceiling plans, furniture sketches, material selections, and other illustrations further illuminate the design. Coordination of the major components of your engineering systems gets underway in this phase.
