The first location for the new brand launched in the SF FIDI district.  The coffee shop exclusively dedicated to the well-regarded North Carolina roaster Counter Culture combined with Straus frozen yogurt.  We created a unique interior to highlight the small space with the authentic east coast barn wood to showcase the east coast coffee source.  The decor is pure of-the-moment SF, with reclaimed wood walls, custom industrial pendants that space the 14 ft ceilings, and a small retail component selling coffee beans and tea.